The CBD market is saturated but when it comes to specific CBD formulations and areas of focus, what does it all really mean?
Let’s start with CBD, what it is and why it is used in plant-based formulations. CBD is a lipid-soluble compound produced from the hemp plant. It is a viscous dark oil, the result of an extracting process that removes all fibers, proteins, and other plant components.
The initial crude oil extract is then further refined and results in an amber paste containing a CBD concentrate called full-spectrum CBD. Broad-spectrum CBD extract is the result of a process that removes all traces of THC.
Because the cannabinoids are lipid-soluble, CBD extracts work well in formulations that are oil-based tinctures or soft gelatin capsules. CBD can be found in products ranging from tinctures, cosmetics, lotions, shampoos, soaps, and some foods. Consumer demand has also generated a growing list of products for pets and animals.
One Size Does Not Fit All
Because CBD is a booming industry, there is a growing number of companies offering formulations across a full range of applications and products. However, most CBD companies do not have custom formulations.
Instead, they have been commonly known to white label their products. White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party leaving very little difference between products. It’s a one size fits all approach that is confusing to the consumer.
Custom formulations use a proprietary blend of ingredients that make the products unique to a specific brand. At Kaya Hemp Co., our CBD products are custom formulations. We also believe it’s important to look at the category as plant-based wellness, not just CBD. We have a holistic and synergistic approach to creating formulas that go beyond CBD and maximize the benefits of all plant-based ingredients including botanicals, adaptogens, mushrooms & terpenes.
Plants, Fruit, and Flowers for Sleep, Stress, and More
Before we talk about ingredients, let’s talk about the purpose. The demand for CBD is primarily based on four categories of use.
- Inflammation
- Sleep
- Stress & Anxiety
- Immune Support
The combinations of plant-based formulas applied to different uses is almost limitless. Formulations can be found in topical products to address inflammation and pain due to an injury or arthritis, bursitis, or tendinitis. Whereas other formulations are developed to help relieve stress, reduce anxiety, and calm nerves.
While CBD was initially the most readily available cannabinoid, we are finding the benefits of a full range of other cannabinoids, including CBG, CBGa, CBDa, CBDv CBC, and CBN.
The Kaya Difference
At Kaya, it is our mission to stay ahead of the curve keeping up with innovation. We use the highest quality ingredients and have cultivated the best partnerships in the industry. Our partners are family-owned USDA certified organic hemp farms with GMP certified manufacturing facilities.
However, what we are most proud of is that we are a brick-and-mortar here in Phoenix, AZ, and have direct access to our market. We listen to our customers, and we are keenly aware of the competitive landscape in the CBD market. We do our research based on what is current and what is coming. We will be one of the first brands to launch a customized formulation of a CBDa & CBGa tincture with adaptogens, mushrooms, and botanicals, and we won’t stop there. The formulas and products we carry treat all of the categories mentioned above but we go even deeper. We also partner with HolistaPet to meet the health and comfort needs of our pets and animals. Some of the most popular products we carry with formulas we are most proud of include:
Product Profiles and Ingredients
Sleep tincture (CBD & CBN drops)
Organic MCT Coconut Oil
Organic Chamomile Oil—mild sedative that reduces anxiety, calms nerves
Organic Blackberry Extract—all-natural flavor with relaxing terpenes
Organic Black Raspberry Extract—all-natural flavor with relaxing terpenes
Organic Monk Fruit—a natural sweetener
Not only is CBN a team player in this formulation, but it’s also been shown to possess a handful of helpful properties on its own, including a relaxing sedative effect to help with sleep. We’re so excited about its potential, that we just introduced our Sleep 1200mg Tincture with a 5:1 ratio of CBD:CBN as well as Chamomile extract. CBN has also shown impressive antibacterial might against strains of MRSA, potential to delay the onset of ALS in rodents, an ability to boost the appetite, and may even be a reliable way to ease the pain of arthritis once more research has been done.
Focus tincture (CBD & CBG drops)
Organic MCT Coconut Oil
Organic Ginseng Oil—stress reducer, improves overall health and immune system
Organic Blood Orange Oil—all-natural flavor with uplifting terpenes
Organic Basil Oil—all-natural flavor with uplifting terpenes
Organic Lemon Oil—all-natural flavor with uplifting terpenes
Organic Monk Fruit—a natural sweetener
CBG (Cannabigerol) is ideal for morning or daytime because of the focused effect it offers—this cannabinoid is extracted from young hemp plants. It can help improve mood, instill clarity, and contribute to overall wellbeing. It’s been reported to improve speech and articulation, combat sadness and distress, reduce pain, and even act as a neuroprotectant.
A balanced combination of organic full spectrum hemp extract (CBD & CBG) and terpene-rich botanical oils, jojoba oil, shea butter, beeswax, and aromatic essential oils helps soothe muscle and joint inflammation and pain while nourishing and moisturizing the skin.
Organic Shea butter, Beeswax, Coconut Oil, Castor oil, Argan oil, Jojoba oil—all our soothing, nourishing, aid in absorption
Organic Copaiba—anti-inflammatory, relief for arthritis
Organic Eucalyptus, Peppermint, Bergamot, Frankincense Essential Oils
CBD CBG Topical Roll-on with Menthol
Organic Copaiba—anti-inflammatory, relief for arthritis
Organic Camphor Essential Oil—used to treat skin conditions, improve respiratory function, and relieve pain.
Organic Peppermint Essential Oil—helps with headaches, muscle aches, joint pain, and itching.
Menthol —Known as a counterirritant, it works by causing the skin to feel cool and then warm. These feelings on the skin distract you from feeling the aches/pains deeper in your muscles and joints.
100mg CBD (Broad Spectrum)
Arnica, Copaiba & Willow Bark offer additional anti-inflammatory benefits
Oat Kernel Powder, Sunflower Seed Oil, Grape Seed Oil
Vitamin E and Witch Hazel—soothing & moisturizing
Lavender Flower Essential Oil—reduce redness, calms, and soothes skin
Ylang Ylang Flower Essential Oil—hydrates and nourishes—a natural antiseptic for skin
Hibiscus Flower Essential Oil—gentle exfoliator and detoxifier (purifier) for skin
Products in the Works
We are currently working on 3 new formulations that will launch this Spring. All formulas will include effect-focused adaptogens, mushrooms, & terpenes:
Launching late February:
Support Tincture with CBDa and CBGa Full-spectrum CBD, CBG, CBDa and CBGa, Lemon Ginger, Turkey Tail, Reishi mushroom, Holy Basil, Astragalus
As a pandemic continues to ravage the world, what might be the most interesting combination of cannabinoids is the combination of CBDa and CBGa. A recent study conducted by Oregon State University showed that these cannabinoids can prevent COVID from entering human cells.
The compounds are cannabigerolic acid or CBGA, and cannabidiolic acid, CBDA, and the spike protein are the same drug target used in COVID-19 vaccines and antibody therapy. A drug target is any molecule critical to the process a disease follows, meaning its disruption can thwart infection or disease progression. — Richard van Breemen, Oregon State’s Global Hemp Innovation Center, College of Pharmacy and Linus Pauling Institute
Launching late Spring:
Focus Gummies—same as Focus tincture (CBD CBG blend) with other adaptogens and mushrooms added: Lions Mane, Poria, Ashwagandha, Gingeng, Shankhapushpi & Guarana
Sleep Gummies—same as Sleep tincture (CBN CBD blend) with other adaptogens and mushrooms added: Hops, Lemon Balm, SkullCap, Chaga mushroom and California Poppy
The benefits of custom plant-based formulations are limitless and their positive impact on our health and the health of our animals is consequential. At Kaya Hemp Co., we will continue to leverage the evolution of the plant-based potential, and we hope you’ll join us on the journey.
For more on CBD, CBG, CBN, and all our plant-based health supplements, call us today, come into the store or visit us online at https://kayaholistic.com/
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